Small Business Marketing Clinic

How to Future Proof Your Business by Building an Engaged Audience

In this episode of the Small Business Marketing Show, I sit down with Danny Iny, author of Engagement from Scratch! How super-community builders create a loyal audience, and how you can do the same! to talk about why you need to build an audience around your business and how to do it.


In this episode of the Small Business Marketing Show...

  • Why having an audience "future-proof's" your business, so you'll never have to worry about where your next client will come from.
  • The commodity busting qualities of an engaged audience (this is the secret to breaking out of price competition).
  • How your audience will make you a better marketer...and make up for less than perfect marketing.

What do you think?

  • How would your business benefit from having an audience of fans?
  • What are you going to do to start building your audience?

Leave your answers in the comments below.

Links Mentioned on The Show

Engagement from Scratch (the book)

Transcript of How to Future Proof Your Small Business by Building an Engaged Audience



3 Things That Are Holding You Back

There are three things that hold business owners back from getting marketing that works. I see these day in and day-out as I work with clients...and I also see how clients overcome these obstacles to find great success.

Google's Secret Marketing Strategy

In this episode of the Small Business Marketing Clinic we reveal Google's secret marketing strategy to attract new small business customers...AND I'll share the #1 thing Google is doing wrong and how to avoid this mistake in your own marketing.


Automate Your Marketing...Dominate Your Market

Here's a special treat...I recently attended a day-long workshop with marketing guru Dan Kennedy. My friend, client and superstar sales pro, John Curry joined me. On the trip home we decided to turn on the recorder and recap the entire day, including our key takeaways from the day.

I hope you enjoy this special edition of the Small Business Marketing Clinic...I know you'll get valuable ideas.

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Post a comment below with the idea that you think will have the most impact in your business...

How to Sell More By Doing Less

The #1 reason small businesses stay small is that they don't figure out how to move beyond 1-on-1 selling. 1-on-1 selling is time is labor intensive...and it doesn't scale well in traditional business models.

So the only way to grow the business is to work more...

See more people...

Make more calls...

...and you, Mr. Small Business owner only have 24-hours to cram more selling into.

It's a tough problem. And the worst part is that staying trapped in the 1-on-1 selling model keeps more business owners from realizing the the "promise" of entrepreneurship which is freedom. Freedom of time and freedom of income.

That's why we go into business. We want to set our own hours and make money so we can have more freedom to do the things we love in life. No one starts a business by saying...

"I'd really like to work from 4:30am to 10:00pm 6 days a week, miss my kids plays and grow an ulcer as I figure out how to pay my staff this week."

No...we all start believing that this is the answer...the secret passage to the life of freedom we're meant to live.

But most don't get there, because the model they use to grow the business doesn't scale beyond the 24-hours they can personally invest in the business each day. you you get past this barrier? Marketing!

Marketing...specifically, direct response marketing paired with an autopilot marketing system that delivers new leads and qualifies them for you...that's the only silver bullet I've ever found to get you out of jail and into the life of freedom you want.

On this Small Business Marketing Clinic call I share the story of the first time I experienced direct response marketing and you won't believe the business it came from.

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Why Gratitude is Your Secret Marketing Weapon

In this week's Small Business Marketing Clinic call I talk about what I think is the key to your marketing and business success: Gratitude. You'll learn my 3 gratitude habits and what kind of impact they can have on your life and your business.

Do you have a gratitude story? Share it in the comments below.

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The Importance of Clarity To Attracting Your Ideal Client

The obstacle standing between you and any goal you want to achieve is clarity about the outcome you want. Marketing is no different. I've invested the last two weeks examining precisely WHO is my ideal client. On this call I share with you what I learned from my own examination...and the process I use to help business owners discover their ideal client.

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Small Business Marketing Clinic - July 20, 2012 - Are you ignoring the easiest sale of all?

We all work hard (and spend a lot of money) to attract new clients. Sometimes we put so much focus on it that we overlook the huge opportunity right under our noses...that's the easiest sale of all. On this call learn the key principles you need to know to get the most value from each client on your list.


Got a marketing question? Join next week's Small Business Marketing Clinic here to get the call-in details.

Small Business Marketing Clinic - July 13, 2012 - The #1 Thing You Can Do to Turn Your Website Into a Sales Machine

Most websites stink at converting visitors into clients. On this Small Business Marketing Clinic call I cover the #1 thing you can do to make your website convert casual visitors into paying clients.

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Got a marketing question? Join next week's Small Business Marketing Clinic here to get the call-in details.

Small Business Marketing Clinic - July 6, 2012 - How to Double Your Profits While You Sit on The Beach Sipping a Margarita

Follow-up, follow-up, follow-up...if you would just fix your follow-up your small business would rocket forward. Marketing and sales would become EASY! In this call, I talk about the importance of follow-up and the right way vs. the wrong way to implement follow-up marketing.

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Resources mentioned on the call:



Small Business Marketing Clinic - June 29, 2012 - The Ultimate Marketing Strategy

In this call I share the ultimate small business marketing strategy...

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