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Weightlifting on the Moon

Free marketing channels, like social media, SEO and "networking" are a bit like weightlifting on the moon. There's no resistance...so you don't build any real muscle.

The drive to free channels makes you sloppy. There's no skin in the game.

And while I love "FREE" just as much as the next guy, it doesn't sharpen your sword like having your money on the line.

One reason why you see paid online ads and direct mail create big, fast to scale businesses, is the money.

Both media allow you to start with small money...but still require money. Test, tweak, improve, DISCOVER WHAT WORKS.

And when you discover it...let the marketing profits cash flow your growth.

Free doesn't force you to learn quickly...or at all. But all that "free" marketing will cost you dearly in the long run.

marketing consultant steve gordon

P.S. My friend Dov Gordon's webinar "How to Be Noticed, Be Valued and Be Paid by the Clients You Want Most" was a hit yesterday. He's made the recording available and you can get it here.

This is the best media you can use

I'm often asked, "Where should I promote my business?" The real question being asked is, "What's the best media--Facebook, Google, email, billboards, networking, the newspaper..."

I usually answer by saying, "There is no 'best' media, it depends on who you want to reach." But that was a lie.

There is a BEST media and here it is...

IT'S THE MEDIA YOU OWN.

It's your (mostly) daily email...like this one. Your monthly printed and mailed newsletter. Your book. Your audio CD. Or, as I created for one client...your full color trade magazine, complete with advertisers, 3rd party articles and my client as editor-in-chief (and no, he's not in the magazine "business").

Sometimes your prospects know you own it, sometimes they don't. Either way, if done right, you get their attention.

You can get to hard to reach prospects when you own media. You fly right under the "advertising" alert system. It's like a stealth skin for your offer.

In April, I'm taking five more businesses through another Lead Generation Sprintâ„¢...and I'll be helping each one identify the best way to build their own media platform.

Your best shot at being one of the five that's chosen is to jump on the early notification list.