I have a sweet spot (pun intended) in my heart for Krispy Kreme doughnuts. This weekend my folks were in town and Dad loves to bring boxes full of the melt-in-your-mouth goodies for our kids.
(Side note: Krispy Kreme has a "Hot Doughnuts Now" app...it'll use GPS to locate the nearest store with fresh diet busting goodness...it's on my iPhone...don't judge)
So Mom and Dad show up and stuck to the top of the box of doughnuts was an excellent example of how to orchestrate a referral...a 1-page flyer with holiday gift tags.
You know, the ones you stick on presents, except the back of each of these tags had a free offer. Some gave the recipient a free cup of coffee, others, a free doughnut. No purchase necessary...just a freebie.
Do you think Krispy Kreme customers will give them to friends & family? You bet (I may refer myself a few times too).
That's how you ORCHESTRATE referrals.
Orchestrated referrals are predictable...they can be systematized and they are far more effective than simply asking.
Imagine if the teenage clerk that's selling the doughnuts asked you if you knew anyone who might like some doughnuts...
You might think of one person (on a good day).
But when you get 12 totally free gifts to give away, you're likely to pass them on. That's 12 referrals, less effort on the part of the business and greater chance of success.
So here's your challenge...how can you adapt this idea to orchestrate referrals in your business? (It can be applied to ANY business with the right imagination.)
P.S. I specialize in adapting great marketing ideas from one business and "installing" them in yours. To find out how you can get my help click here.