How to Future Proof Your Business by Building an Engaged Audience

In this episode of the Small Business Marketing Show, I sit down with Danny Iny, author of Engagement from Scratch! How super-community builders create a loyal audience, and how you can do the same! to talk about why you need to build an audience around your business and how to do it.

[powerpress]

In this episode of the Small Business Marketing Show...

  • Why having an audience "future-proof's" your business, so you'll never have to worry about where your next client will come from.
  • The commodity busting qualities of an engaged audience (this is the secret to breaking out of price competition).
  • How your audience will make you a better marketer...and make up for less than perfect marketing.

What do you think?

  • How would your business benefit from having an audience of fans?
  • What are you going to do to start building your audience?

Leave your answers in the comments below.

Links Mentioned on The Show

Engagement from Scratch (the book)

Transcript of How to Future Proof Your Small Business by Building an Engaged Audience