Marketing is about gathering together people who want what you have. You, the marketer are the leader of this group...and people are dying to be lead. There are too many choices and too little time to analyze every decision, every purchase. So we all rely on leaders to filter the choices for us. Your job as a smart marketer is to become the leader in your market. The expert who's opinion is valued, who's concerned with the well being of your 'tribe' as Seth Godin describes in this Friday Feature video.
Do you agree with Seth? Do you think he's full of #$@%&. Post your opinion in the comments below.
One of the best tools for gathering together your tribe and communicating with them is social media. We've put together a 24-page guide to using social media in your business. Download it free.