SBMS 09 | How to Identify Your Ideal Prospect

[audio:http://media.libsyn.com/media/sbms/09_SBMS_09_-_How_To_Identify_The_Ideal_Prospect_For_Your_Business.mp3]

In this episode of The Small Business Marketing Show I walk you through how to identify your ideal prospects.

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In this episode of The Small Business Marketing Show...

  • Why is it important to identify your ideal prospect?
  • What is an "Ideal Prospect"?
  • A simple way to identify your ideal prospect?
  • Questions to ask to help you zero in on the perfect prospect for your business.
  • What to do if you sell to multiple types of customers.

Take Action

Answer these questions to help you identify your ideal prospects:

  • Who do you work best with?
  • Do they have an urgent pain or an irrational passion and are they aware of it and looking for an answer?
  • What keeps them up at night?
  • What is their level of knowledge or expertise related to what you offer?
  • What are their values?

What Do You Think?

Are you zeroed-in on your ideal prospects or are you trying to sell to everyone?

Share your thoughts in the comments below.