In this episode of The Small Business Marketing Show I share important research I discovered that will make you think twice about slashing your marketing budget in this recession.
In this episode of The Small Business Marketing Show...
- Findings from 40 years of research on the link between marketing efforts during recessions and business results during and after the downturn.
- Why this is the Golden Age of Small Business Marketing.
- How you can beat the big boys more easily than ever before.
- Decide what you will invest, in terms of time, money or both, to increase your marketing activity.
- List three things that make you and your business unique in your industry.
What Do You Think?
- How have you creatively expanded your marketing efforts during the recession? What were your results?
- Have you seen other businesses expand during the downturn? What did they do to make it happen?