In this episode of the Small Business Marketing Show I talk with Michael Zipursky of Business Consulting Buzz about standing out in a crowded and noisy market. Michael is an expert at helping consultants and professionals choose a specialization and strategically position themselves to attract better clients and higher fees.
In this interview Michael shares:
- Why you should specialize.
- How to choose the best specialty given all the options.
- The key advantages specialists have over generalists and why generalists usually make less money.
- The counter-intuitive truth that keeps most people from specializing.
Learn more about Michael at Business Consulting Buzz...