Yes, you heard it here first. Offline marketing is dead, gone, sayonara! If you don't have 4372 Facebook fans by noon tomorrow...you're toast.
In fact, you might as well just fold up shop right now.
At least that's what the "image ad agencies" and "social media marketing" guru's want you to believe.
They're running about town telling you that the "old media" doesn't work...and the new media is the only place you'll ever find success again.
It's hard to find a real small business that's making more than 50% of it's money from social media and online marketing.
They are out there...and I'll bet you a Benjamin that the social media "gurus" that read this will be sending me all the examples post-haste!
That's what makes it so confusing...a small minority of companies are doing OK with the new media.
But if you look at the biggest, baddest online, e-commerce companies, they're all doing offline marketing. And they're doing MORE than ever.
Amazon, the company that practically invented e-commerce, uses boring ol' direct mail..and lots of it!
GoDaddy, the web-hosting/domain selling jack of all Internet trades bought (more than one) Super Bowl commercial...you know on that thing in the living room...a TV.
Yet, I've seen more small business owners get stressed out and lose sleep because they just don't know what to do with Facebook, Twitter, LinkedIn, YouTube, Yelp, FourSquare, Angie's List, Craig's List, Ebay, Google AdWords, Facebook Ads, banner ad networks, local directories...the list goes on.
The sad truth is that some offline media (like direct mail) is working as well, if not better than ever, because so many businesses have abandoned it.
The inbox is full of competition, but the mailbox is empty.
Well targeted, multi-step, direct response campaigns are working better than ever...for the intelligent few who are willing to go with what works instead of the "guru's" fad of the day.
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