SBMS 01 | Marketing is Hard...So Stop


In this episode of The Small Business Marketing Show I share the key shift in thinking you need to connect with the people in your market and launch your marketing to the next level.

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In this episode of The Small Business Marketing Show...

  • Discover how one simple shift in mindset will dramatically improve your relationship with your prospects and customers.
  • Learn 9 questions to ask to reveal the real opportunity in your market.
  • Learn how to build your marketing message to serve your ideal prospect.


Sonia Simone's Article on Why Marketing is Hard.

Take Action

Answer these 9 questions to build a more effective marketing message.

  • What pain do you heal for your customers?
  • Why is it important for your prospect to be rid of that pain?
  • What consequences will they face if they don’t address it (consequences that you want them to avoid)?
  • What benefits will they feel when it’s gone.
  • What new opportunity is now possible for them?
  • How will their lives improve?
  • What will they lose out on if they don’t act?
  • Why is your message important?
  • What trends are affecting them and what do they mean?

What Do You Think?

  • How have you successfully used advocacy to market your business?
  • How have you seen these principles used by other businesses?

Share your thoughts in the comments below.