In this episode of The Small Business Marketing Show I share the key shift in thinking you need to connect with the people in your market and launch your marketing to the next level.
In this episode of The Small Business Marketing Show...
- Discover how one simple shift in mindset will dramatically improve your relationship with your prospects and customers.
- Learn 9 questions to ask to reveal the real opportunity in your market.
- Learn how to build your marketing message to serve your ideal prospect.
Sonia Simone's Article on Why Marketing is Hard.
Answer these 9 questions to build a more effective marketing message.
- What pain do you heal for your customers?
- Why is it important for your prospect to be rid of that pain?
- What consequences will they face if they don’t address it (consequences that you want them to avoid)?
- What benefits will they feel when it’s gone.
- What new opportunity is now possible for them?
- How will their lives improve?
- What will they lose out on if they don’t act?
- Why is your message important?
- What trends are affecting them and what do they mean?
What Do You Think?
- How have you successfully used advocacy to market your business?
- How have you seen these principles used by other businesses?
Share your thoughts in the comments below.