LinkedIn

Tips-N-Tricks: How to Delete Extra Profiles on Facebook, Twitter & LinkedIn

Do you have multiple profiles on Facebook, LinkedIn or Twitter? I am often asked how to delete the extra profile, so this post will walk you through how to get rid of the extra/unwanted profiles you may have. LinkedIn - Log in to your unwanted account. First make note of any connections that you will want to re-establish with the profile you are keeping. Yes, you will have to re-connect with each one, but it is a small price to pay to delete the extra profile.

Next, click on Accounts & Settings (top right of your screen). Under personal information (right hand column), click on close account. Then, select the reason you want to close your account and click continue. Continue to follow the prompts to close the extra account.

Facebook - Log in to the facebook profile you would like to delete. Make sure you keep track of friends you want to invite to your permanent profile, you will need to send new friend requests to move them over.  Next, click on settings and then scroll to the bottom of the page. The last option is deactivate account, click. Select the reason why you are deactivating your account, then click deactivate my account. You may have to enter a security check, enter the letters on the screen and click continue. Your account is now deleted.

You may also want to delete a page you created, to delete a page, look for the following icon at the bottom of your profile.  Click on the "f" to the right of applications, and you will see a list of pages you have created.

Once you have the list of pages, look to the right of the name and click on delete page and follow the prompts.

Twitter - Log into the Twitter account you want to delete. Just with the previous two sites, make note of any people you want follow. You can also send a tweet letting your followers know where to find you. Once you are within the account you want to delete, click on settings. Scroll to the bottom of the page and click delete account. Continue through the process until your account is deleted.

My Customers are Not Online...

If I had a dollar for each time I heard this from one of my clients or students, I would be taking a nice long beach vacation!  The truth is everyone is online.  Each time someone has tried to convince me that their target market is not online, I usually find a reason the customer is online.  Heck, even my "behind-the-times" Father has an iPhone.  He can now find a restaurant or get directions on the go....what is the world coming to? The reason I bring up my Father is that he is a non-typical iPhone user.  Some people might say he is "older", I would NEVER say that.  His generation did not grow up with computers, nor did they use them in school.  His generation had to learn computers in the workplace and many people within his generation are still hesistant to go to the digital world.

So why are so many people hesitant about going online or marketing online?

More and more people are online...more than you probably think.  Just because you are not online, does not mean your customers are not online.  Remember, we are not exactly like our customers.  Just remember this simple little question my baby-boomer mother-in-law poised to me one evening...

Before Google, where did people go to have questions answered?

If that does not give you evidence that more and more people are online, maybe some of the numbers below will help

  • Facebook has over 250,000,000 users and is growing daily
  • LinkedIn has the largest collection of Business Owners
  • July 2009, Google had over 76.7 billion searches (Just Google)

So, don't be left in the dark.  Take advantage of the tools at your fingertips.

Getting Started with LinkedIn - Top 12 Strategies

If you are like most business people, you have probably been sent an invitation to a site called LinkedIn. Then, if you are like the majority of us, we delete the link thinking, "Oh no not another site that I have to sign-up on." So, you are probably reading this right now, going yep...that is me. Why should I register on the site, normally sites like that just send me junk and fill my inbox with worthless email? I can tell you from firsthand experience, there are plenty of sites out there that want you to register and then send you spam 50 times a week. LinkedIn is not one of them. LinkedIn is a powerful networking site, creeping up on popular social networks like MySpace and Facebook. The benefit about LinkedIn is that it is entirely business focused. So, are you interested yet?

What Can LinkedIn Do for Me?

I have been asked the above question more times than I can probably count. My answer to everyone is always, "LinkedIn is a great way to find people. We all go through life never really knowing everything about our work colleagues (sometimes even our friends). LinkedIn has allowed me to read someone's business history in a single screen. The site also helps me understand who they know and network with."

Some interesting facts you probably did not know about LinkedIn:

* The average number of LinkedIn connections for people who work at Google is forty-seven. * The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes. * People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. * All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.(blog.guykawasaki.com/2007/01/ten_ways_to_use.html)

Top Reasons to Use LinkedIn

1. Building your Reputation. LinkedIn is a great tool for people to outline their experience, accomplishment, organizations and network. Too often I have seen incomplete profiles. A crucial element to get LinkedIn to work for you is to make sure your profile is 100% complete. Include all your previous employers, groups you belong to, your "advertisement", websites and other important information. LinkedIn is also becoming a place where employers find candidates, so if you are job hunting, this may be the place for you.

2. Find Qualified Candidates. Ever struggled looking for an employee? If you are like me, it is a love hate relationship. I want to find the best candidate because it will benefit the company, but weeding through all the applicants can be exhausting. Well, how about using your network to find employees? For my last two positions, I hired individuals that came recommended, yes I said recommended, from my network on LinkedIn. LinkedIn has a great job posting board, which is also very inexpensive. Even if you don't want to field unknown candidates, you can send out an email to all your connections.

3. Find New Connections. Have you ever felt like sometimes you see the same people at the networking events? Would you like to meet new people? Use LinkedIn and do a search. For example, let's say I want to meet Architects. I just go to LinkedIn and type in Architects in the search box. LinkedIn will search my contact's contacts and return the results. The best part is it shows me how I am connected to the person, which can then be used for introductions. I ask Joe Smith to introduce me to his friend the Architect. LinkedIn also provides results of what they call 3rd degree friends. Essentially, your contact has a contact that knows the architect. It seems complicated, but it is a great way to expand your network and your friend's network. Try a search, see what happens. LinkedIn also has introductions, a tool they offer to give you an introduction to a person you want to meet.

4. Increase your Google Ranking. Ever wondered how people's names come up so high up on Google searches? I do not have the secret Google formula, but I can tell you a well written LinkedIn profile earns a high rank on the page. The not so lucky are the people with common names, like Joe Smith, but, the more you have information like LinkedIn (or Blog articles), the better your Google ranking.

5. Make your meeting go smoother. I was once introduced to a contact who knew all about me before I ever met him. He even went on to tell me who we knew in common....talk about ice breaker. All he did was search for me on LinkedIn and viola....all my history and information. I have to admit, from a bird's eye perspective it sounds a bit creepy, but sitting in the meeting it was not. I was actually relieved to have something in common with the person. He, of course, told me he had viewed my LinkedIn profile, which took all the creepiness away. I thought after that meeting, what a great way to learn about someone, search for them on LinkedIn.

6. Ask for or Give Advice. In the question and answer section of LinkedIn, users can post questions and answer questions. For example, if you are a computer hardware expert, you would scroll through and try to answer questions relating to your specialty. What does this do? Well, it builds your credibility as an expert in your field. On the other hand, have a question you want some peer advice on? Ask the LinkedIn users. I have scrolled through the Answers section many times and I am always pleased with the responses I have read, always very professional.

7. Scope out Competition, Customers, Partners. I, like most people, use Google or another search engine to see what information I can find out about my market. The market includes your customers, competitors and partners. LinkedIn is a great tool for research. I especially like it because you can usually see where a person worked previous to their current position. Knowing that information provides a much more in-depth picture about the person or company. Another key advantage is to see what groups your customers or potential customers belong to.

8. Groups. LinkedIn just added a new tool to search groups. The groups range from networking groups to Alumni groups to Company groups. Groups can be a great tool for networking. For instance, I am a member of the Alumni group where I went to college. The group is quite large, but I can search within the group for prospective clients, partners or competitors. I use the group as a common thread when trying to talk to or meet with people. For example, "Joe I see that you are a member of XYZ Alumni group, so am I, what did you study?" There are many different ways to use the groups and their members as leads into conversations. As a plus, when you join a group you can show the group on your profile. The benefit could be others see the group and find they have a common thread with you.

9. Recommendations. LinkedIn has created a system where your contacts can recommend you. I think it is a wonderful tool. Now, when I am searching for a product or service or even a new connection, I can read what other people have to say. I know and you know, we can talk about how great we are till we are blue in the face, but when someone else confirms it......you may have struck gold. Leverage the power of LinkedIn to get recommendations and be sure to give them as well.

10. Help Others. The saying is Give and You Shall Receive. Use LinkedIn to introduce people you think would be a good match. You can easily do introductions to the people with LinkedIn's inMail. The nice thing about giving a contact more connections on LinkedIn is that no one wants to be the person with the least contacts....so help out a friend and send them a contact or two that makes sense for them. Part of helping others can be helping them use LinkedIn. Most of the people I have met have done very little research on how to use LinkedIn to its full potential.

11. Use it on the go. LinkedIn is configured to be able to use it on your handheld device. While you waiting at the airport, doctor's office or another waiting area, log into LinkedIn and network from anywhere. Just go to linkedin.com.  Now you can just browse to the apps on your iPhone or Blackberry.

12. Setup a company page.  While this is still "technically" in beta, it is a good place to get more exposure online for your business.  Setup your company profile information and at the minimum, as people view your profile, they can get more company info if they choose.

I hope you start getting more from LinkedIn! And while you're at it, drop me a line at http://www.linkedin.com/in/kimalbritton

How to Use Social Media in Your Business

It feels like you can’t turn on the TV without hearing someone talking about Facebook, Twitter or blogging. If that all sounds foreign to you, don’t worry, we will catch you up. But how can all these fads help your business? Believe it or not, social media marketing can help your business. BUT, it is possible to waste a lot of time, so make sure you have a plan.

Social media is no longer for teenagers talking about what party they will attend this weekend. Social media has evolved into a new way to talk about you, your company and what you do. The catch is, you have to first establish yourself. If you enter the social media world without first earning the trust of your followers…you just become another “sales” person in cyberspace.

In all honesty, the rules of the game are not all that different from regular business. Think back to networking, isn’t it always better to give a referral before you receive? The more you give the more you receive. The same is true in cyberspace.

To get started, the first site you should setup a profile on is www.LinkedIn.com. The site is completely geared towards business and if you are not on it, sign up as soon as you finish reading this article.

LinkedIn is a great tool for business because you can use it to make new connections (make new friends), learn about people (it is a mini resume), learn who your friends know and show off your expertise.

My favorite experience with LinkedIn is when I used it to find a new connection. I was once introduced to a friend of a friend. Before talking to her on the phone, I went to LinkedIn to see if she had a profile. I found her profile and realized we had a common friend. Once we started the conversation, I broke the ice to ask her if she knew Sara. We spoke about how we knew Sara and we had a warm friendly conversation - a GREAT ice breaker. No longer was the call a “cold call” but a friendly warm conversation. We ended up not being able to do business, but many referrals were sent back and forth.

LinkedIn also has question and answer sections on the site. This is a great way to help others and be able to showcase your expertise on a subject.

Finally, you can use LinkedIn as a tool to introduce friends, you do not have to do anything other than send an email and you get TONS of credit for your efforts.

So get started with social media and join LinkedIn. If you want to get your connections list started, send me a request to connect. You can reach me at http://www.linkedin.com/in/kimalbritton.

Another great tool for business is blogging. Blogging has become the most cost effective and easiest way to stay in front of your clients. In the end, social media is cool, but if it does not do anything to help your business, it is worthless. So, let’s tie blogging to your business.

The most important part of your marketing plan should be consistent interaction with your customers. Blogging is just that! An easy way to stay in front of your clients. It also serves as a way to help keep your website fresh and updated. Since you have all the great content for your blog, find more uses for it. Use your blog articles in your company newsletter, submit to article sites like ezinearticles.com or even submit them to the local paper. Make the most of your content and do not be afraid to reuse material.

Hopefully, you are excited and want to setup your blog. I already know your next question…yes I am psychic. How much is this going to cost?

Well, here is the good news, you can get started for free! Below are some sites to get started:

www.blogger.com

www.wordpress.com

Once you get your site up (or if you have one already), send me a link – kim@blackbeltbusinessprofits.com.

LinkedIn and blogging are the two places most businesses should make sure they have a presence. Other social networking sites include the popular Facebook and Twitter, but not every business should be on every social site. Believe it or not, there are over 15 different categories of social media, such as photo sharing, podcasts, RSS, video sharing, social networking, micro-blogging, event sharing, article submission, bookmarking, music sharing, document sharing, wikis and more. The possibilities with social media are endless, which is why you must have a plan - or you will end up wasting a lot of time.

I recommend that each business examine the different types of social media and decide on 2-3 different types (or sites) to get started on. Focus on 2-3 types and decide how much time you will dedicate to keeping them updated each week. Go in with a plan and you will be successful.