business consulting buzz

Specialization and Positioning: How to Stand Apart In A Crowded Market - Interview With Michael Zipursky

In this episode of the Small Business Marketing Show I talk with Michael Zipursky of Business Consulting Buzz about standing out in a crowded and noisy market. Michael is an expert at helping consultants and professionals choose a specialization and strategically position themselves to attract better clients and higher fees.

In this interview Michael shares:

  • Why you should specialize.
  • How to choose the best specialty given all the options.
  • The key advantages specialists have over generalists and why generalists usually make less money.
  • The counter-intuitive truth that keeps most people from specializing.


Learn more about Michael at Business Consulting Buzz...