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Inbound vs Outbound MarketingWho wins in a knife fight?

Lots of talk these days about inbound vs outbound marketing.

If you're part of the inbound marketing crowd, you peer over your latte with disdain for outbound marketers with their plaid jackets and offers of goods for sale.

If you're in the outbound tribe, you think…

"Those fools!"

"Relying on the all powerful Google to send you leads. Just wait until the next Purple Petunia update…your site will go from Page 1 to Page 342."

Here's the problem with this debate…

At the center is the word "OR."

This inbound vs. outbound choice is a false one.

The best inbound marketers are blogging and doing social media and generally getting themselves found.

Then they're using outbound emails and offline marketing to drive sales.

The top outbound marketers are driving web traffic and social media engagement using offline media--direct mail, TV, radio and print.

They work better together.

If I'm designing the ideal strategy for a company it's outbound marketing (probably direct mail or paid search) for quick results…

Combined with a strategically planned blog to begin building an inbound stream of leads (this takes time).

Studies show that inbound leads generally cost less to acquire.

That's great.

But you NEVER want to be reliant on one or just a few sources of leads.

ANY lead acquired at break even or at a profit is a good lead.

Happy hunting!

Steve Gordon

P.S. Looking for a clear path to generate leads consistently? Let's talk.

How to Sell More By Doing Less

The #1 reason small businesses stay small is that they don't figure out how to move beyond 1-on-1 selling. 1-on-1 selling is time consuming...it is labor intensive...and it doesn't scale well in traditional business models.

So the only way to grow the business is to work more...

See more people...

Make more calls...

...and you, Mr. Small Business owner only have 24-hours to cram more selling into.

It's a tough problem. And the worst part is that staying trapped in the 1-on-1 selling model keeps more business owners from realizing the the "promise" of entrepreneurship which is freedom. Freedom of time and freedom of income.

That's why we go into business. We want to set our own hours and make money so we can have more freedom to do the things we love in life. No one starts a business by saying...

"I'd really like to work from 4:30am to 10:00pm 6 days a week, miss my kids plays and grow an ulcer as I figure out how to pay my staff this week."

No...we all start believing that this is the answer...the secret passage to the life of freedom we're meant to live.

But most don't get there, because the model they use to grow the business doesn't scale beyond the 24-hours they can personally invest in the business each day.

So...how you you get past this barrier? Marketing!

Marketing...specifically, direct response marketing paired with an autopilot marketing system that delivers new leads and qualifies them for you...that's the only silver bullet I've ever found to get you out of jail and into the life of freedom you want.

On this Small Business Marketing Clinic call I share the story of the first time I experienced direct response marketing and you won't believe the business it came from.

Listen now or subscribe on iTunes:

[powerpress]