lead generation marketing

Are You a Hunter or a Herder?

One of my clients is a sales professional. He's been in his business for close to four decades. Recently, he's taken a young colleague under his wings.

His younger compadre is great at cold calling. (Maybe one of the best I've seen.)

He can walk into an office, befriend the gatekeeper and end up talking to the owner of the business…with relative ease (most would never get out of the car).

He's a hunter. If he doesn't knock on enough doors today AND isn't skilled enough to make a sale in those tough conditions…he won't eat tonight.

My client, by contrast, never cold calls.

He doesn't go to see prospects, they come to him.

He diligently built his client and prospect list (one person at a time) over the many years…it now numbers around 5000.

He's got a herd.

He consistently feeds his herd with great and valuable information.

He knows his herd by name.

…And they know him.

He built it without technology, before the Internet.

His herd kept him fed every day for nearly forty years.

And will feed him for many years to come.

If you're hunting to eat, don't stop (yet)…but start today building your herd. One name at a time. Before you know it, you'll become a hurder…instead of a hunter.

And if you want to move faster, I can help you...click here.

marketing consultant steve gordon

How to Get More Clients on A Low Budget

Well, the response to my email asking you to send in your marketing questions was huge...I'll be sifting through the emails for a few more days. One thing is clear...a whole lot of you out there in Internetland want to know how to get more clients with little or no marketing moola.

That's a tough problem....you know the old adage "it takes money to make money."

Thankfully, I've got just the plan for you!

It will take SOME money...but you can start with as little as $100 bucks (that's less than the price of a baked potato at Ruth's Chris).

The answer to this vexing marketing problem is direct response, lead generation marketing.

It works like this...

- You have important information to share with a potential client. Information that will help them make a buying decision.

- You package your knowledge in an e-book, CD, DVD, report...

- You use inexpensive ads to get interested prospects to call you (remember you're the expert who's publishing important information).

- Prospects ask for your informational "bait" (Cool...we just generated a lead)

- You keep in touch until they're ready to buy

Here's what you need to make it happen...

1. A free information piece that answers your prospects' most asked questions.

2. A direct response ad (in print, on radio, TV, PPC, direct mail, email, social media...) to get your prospects to request #1.

3. A follow-up marketing system to educate (entertain) and convert leads into clients.

Put all three together and you've got a dirt cheap, client getting autopilot.

Simple.

Want one for yourself?

I'll be releasing the next issue of Clients on Autopilot on the 1st of the month...and this one's all about building direct response, lead generation systems.

To test drive the current issue and get on-board click here.

Offline Marketing is Dead

Yes, you heard it here first. Offline marketing is dead, gone, sayonara! If you don't have 4372 Facebook fans by noon tomorrow...you're toast.

In fact, you might as well just fold up shop right now.

At least that's what the "image ad agencies" and "social media marketing" guru's want you to believe.

They're running about town telling you that the "old media" doesn't work...and the new media is the only place you'll ever find success again.

The problem...

It's hard to find a real small business that's making more than 50% of it's money from social media and online marketing.

They are out there...and I'll bet you a Benjamin that the social media "gurus" that read this will be sending me all the examples post-haste!

That's what makes it so confusing...a small minority of companies are doing OK with the new media.

But if you look at the biggest, baddest online, e-commerce companies, they're all doing offline marketing. And they're doing MORE than ever.

Amazon, the company that practically invented e-commerce, uses boring ol' direct mail..and lots of it!

GoDaddy, the web-hosting/domain selling jack of all Internet trades bought (more than one) Super Bowl commercial...you know on that thing in the living room...a TV.

Yet, I've seen more small business owners get stressed out and lose sleep because they just don't know what to do with Facebook, Twitter, LinkedIn, YouTube, Yelp, FourSquare, Angie's List, Craig's List, Ebay, Google AdWords, Facebook Ads, banner ad networks, local directories...the list goes on.

The sad truth is that some offline media (like direct mail) is working as well, if not better than ever, because so many businesses have abandoned it.

The inbox is full of competition, but the mailbox is empty.

Well targeted, multi-step, direct response campaigns are working better than ever...for the intelligent few who are willing to go with what works instead of the "guru's" fad of the day.

P.S. If you're tired of trying to figure out all this new media marketing stuff check out the Clients on Autopilot Monthly Briefing.

Each month you get specific plans you can implement to attract clients...on autopilot. Click here for a free trial issue.