marketing automation

How to Sell More By Doing Less

The #1 reason small businesses stay small is that they don't figure out how to move beyond 1-on-1 selling. 1-on-1 selling is time consuming...it is labor intensive...and it doesn't scale well in traditional business models.

So the only way to grow the business is to work more...

See more people...

Make more calls...

...and you, Mr. Small Business owner only have 24-hours to cram more selling into.

It's a tough problem. And the worst part is that staying trapped in the 1-on-1 selling model keeps more business owners from realizing the the "promise" of entrepreneurship which is freedom. Freedom of time and freedom of income.

That's why we go into business. We want to set our own hours and make money so we can have more freedom to do the things we love in life. No one starts a business by saying...

"I'd really like to work from 4:30am to 10:00pm 6 days a week, miss my kids plays and grow an ulcer as I figure out how to pay my staff this week."

No...we all start believing that this is the answer...the secret passage to the life of freedom we're meant to live.

But most don't get there, because the model they use to grow the business doesn't scale beyond the 24-hours they can personally invest in the business each day.

So...how you you get past this barrier? Marketing!

Marketing...specifically, direct response marketing paired with an autopilot marketing system that delivers new leads and qualifies them for you...that's the only silver bullet I've ever found to get you out of jail and into the life of freedom you want.

On this Small Business Marketing Clinic call I share the story of the first time I experienced direct response marketing and you won't believe the business it came from.

Listen now or subscribe on iTunes:

[powerpress]

Small Business Marketing Clinic - July 6, 2012 - How to Double Your Profits While You Sit on The Beach Sipping a Margarita

Follow-up, follow-up, follow-up...if you would just fix your follow-up your small business would rocket forward. Marketing and sales would become EASY! In this call, I talk about the importance of follow-up and the right way vs. the wrong way to implement follow-up marketing.

Listen Online:

[powerpress]

Resources mentioned on the call:

Infusionsoft

SendOutCards

SBMS 03 | How To Qualify Prospects Automatically

[audio:http://1000media.s3.amazonaws.com/sbms/03-SBMS-03-How-To-Use-Trip-Wire-Marketing-to-Automatically-Qualify-Prospects.mp3]

In this episode of The Small Business Marketing Show I share how you can build a customer alert system in your business to track each and every customer interaction...and profit from it.

Download the MP3

In this episode of The Small Business Marketing Show...

  • Why you're leaving big money on the table if you don't have this system in your business
  • The best tool for building a customer alert system and putting it on autopilot.

Take Action

  • List 5 critical steps in your customer interaction/sales process.
  • Brainstorm 3 ideas for free informational products that you can develop to attract and qualify new prospects.

What Do You Think?

  • How do you follow-up with customers and prospects now?
  • How can you implement trip-wire marketing in your business?

Share your thoughts in the comments below.