marketing for consultants

Specialization and Positioning: How to Stand Apart In A Crowded Market - Interview With Michael Zipursky

In this episode of the Small Business Marketing Show I talk with Michael Zipursky of Business Consulting Buzz about standing out in a crowded and noisy market. Michael is an expert at helping consultants and professionals choose a specialization and strategically position themselves to attract better clients and higher fees.

In this interview Michael shares:

  • Why you should specialize.
  • How to choose the best specialty given all the options.
  • The key advantages specialists have over generalists and why generalists usually make less money.
  • The counter-intuitive truth that keeps most people from specializing.

[powerpress]

Learn more about Michael at Business Consulting Buzz...

 

How to Get More Clients Using Simple Emails - an Interview With Ian Brodie

In this episode of the Small Business Marketing Show, I interview Ian Brodie on how to sell high priced services using email marketing...and I have to tell you Ian's a gem! The information he shares in this episode will increase your sales if you use it.

[powerpress]

In this episode of the Small Business Marketing Show...

  • How to use email to build relationships that support high dollar sales.
  • How to build your email list - 7 Key places to grab opt-ins.
  • Email frequency - you're not emailing enough and your sales show it.

What do you think?

  • How often are you emailing your clients and prospects now?
  • How many ways are you using to build your email list?

Leave your answers in the comments below.

Links Mentioned on The Show

Ian Brodie's Email Marketing Power Tips (free email course mentioned on the show) - Warning! Affiliate Link...if you buy something from Ian, he'll buy me a Guinness!

Transcript of How to Get More Clients Using Simple Emails - an Interview With Ian Brodie