marketing maxim

SBMS 10 | How to Build Your Marketing Message


In this episode of The Small Business Marketing Show I walk you through how to build your marketing message to attract your ideal customer/client/patient.

Download the MP3

In this episode of The Small Business Marketing Show...

  • How to match your message to your market
  • The problem with most marketing messages
  • How to build a marketing message that works
  • Marketing Maxin #1 - You are the marketer of your business

Take Action

A few simple steps will help you get a message that works...

  • List the features of your product or service...then convert each one into a benefit for your customer/client/patient
  • Brainstorm 3 ways you can do something outrageous in your marketing
  • Build your marketing system

What Do You Think?

Have you "tuned-in" a message that speaks to your ideal prospects?

Share your thoughts in the comments below.