marketing roi

How to increase sales

Trying to increase sales? You're probably going about it the hard way.

Most of the sales improvement efforts I see focus on making radical improvements in one area…often hard to do.

For example…trying to increase lead generation by 50%…or boost closing rate by 30%…big jumps that will be expensive and difficult.

Companies that take this approach usually don't have a well defined sales PROCESS (key word).

Increasing profits is easy when you've got a defined, repeatable , consistent sales process. Here's why it's easy…

Let's say our sales process has 7 steps:

  1. Generate a leads
  2. Convert leads to a sales appointment
  3. Submit a proposal
  4. Close the sale
  5. Get a repeat sale
  6. Get a referral

Instead of trying to radically improve lead generation or closing rate…it's simpler to make smaller improvements at each stage.

Like a little 2% increase at each stage results in a 21% increase in sales…and the increase is almost 100% profit.

But you've got to have a defined marketing and sales process. My clients have one…you should too.

Learn how to get started here


8 Numbers That Will Predict Your Business Future

If you want to improve your small business marketing you need to start tracking key metrics in your sales process. It's the only way to predict the future of your business. In this episode I cover the 8 most important metrics and how they relate to your sales process.

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