marketing strategy

The Marketing Tactic You're Missing

I got the question AGAIN yesterday…

"Should I be using Facebook or LinkedIn?"

The troubling thing…

I got the question from a business owner who's a great marketer.

He's doing direct mail, seminars and webinars and getting real, bankable results from them. (It's a great strategy for him.)

But, he's bored.

He's impatient (I personally don't know the meaning of the word, just ask my wife ;-)!

He's easily distracted by greener grass over the fence.

So he asked the question…

Really the question he's asking is "What other marketing TACTIC can I do, because I wanted to have a bazillion dollars in the bank last Tuesday and the deposit's late!?"

But he doesn't need a NEW tactic…he needs to quit ignoring one of the most effective marketing tactics every invented…


It takes time for some prospects to be "ready" to hire you.

It takes time to build trust.

It takes time for a winning marketing strategy to pay big dividends.

And here's the challenge…it takes more time than you want it to take…but less than you fear.

Stop looking for new tactics. Put a sound strategy in place and give it time to work.

Start your marketing strategy here >>

Steve Gordon

Compound Marketing: The Only Marketing Strategy You'll Ever Need

Do you know the story of the Magic Penny? If not, let me introduce you to the only small business marketing strategy you'll ever need. It goes like this… If given the choice of taking a penny that doubled every day for 30 days or taking $10,000 today, which would you choose? I’d take the penny every time! Why? Through the miracle of compounding that penny would double every day for the full 30 days…accumulating an astonishing $5.37 million (here’s an example of the math from USAToday).

Marketing works in much the same way (in fact many large things in life are accomplished by adding small things together, over and over). Most small businesses ignore the immense benefits of...