the compound effect

Compound Marketing: The Only Marketing Strategy You'll Ever Need

Do you know the story of the Magic Penny? If not, let me introduce you to the only small business marketing strategy you'll ever need. It goes like this… If given the choice of taking a penny that doubled every day for 30 days or taking $10,000 today, which would you choose? I’d take the penny every time! Why? Through the miracle of compounding that penny would double every day for the full 30 days…accumulating an astonishing $5.37 million (here’s an example of the math from USAToday).

Marketing works in much the same way (in fact many large things in life are accomplished by adding small things together, over and over). Most small businesses ignore the immense benefits of...