I'm about to piss off my web designer friends, but I owe it to you, dear reader, to share this...
In the last month I've met with three entrepreneurs that all killed their budding businesses the same dumb way--they spent all of their money on websites.
All three are in bootstrap mode, trying to get their businesses off the ground with a very small amount of cash. And they all fell prey to the notion that they need a "big company" website to be able to do business online.
In the worst case of the three, the entrepreneur spent nearly $20,000 on two different web design firms and had a clunky and crash prone site to show for it. And now, no money left to promote the business.
If You Have a Website, But No One Visits Does it Really Exist?
Answer: It doesn't matter. Nobody Cares.
The gigantic mistake made by these entrepreneurs was focusing on the wrong thing at the wrong time in the startup process. A fancy, image filled website is not important at the beginning. Frankly, it may not ever be important. But it's certainly not the FIRST place to spend your precious capital.
The place to spend is on marketing and sales. You want to prove that a market actually exists for your product or service. Invest your capital on this first. If you have a strong offering, your market will overlook a less than perfect website.
But, if you're offering is weak or doesn't fit your target audience even the prettiest website won't deliver the critical CASH you need to reach launch velocity.
Your mantra should be "Good enough today, is better than perfect next week..."
We've worked with entrepreneurs to get websites launched in less than a week and for less than $1000 (often less than $500). That leaves most of their money to be spent on marketing to actually get people to the site (what a concept).
Once you have cash coming in from sales, you can improve the website, if you need to.
If you're a do it yourselfer...you'll want to want to check out our favorite tools for getting a good website up super-quick:
We use Wordpress to run every site we create. Every web hosting company worth using has a 1-click automatic installer for the Wordpress software so anyone can get it setup.
Then we use the Thesis theme for Wordpress. While the out-of-the-box design looks basic, it is easily and inexpensively customized. It handles all of the Search Engine Optimization (SEO) for you. And, when you're ready to juice up your site Wordpress and Thesis are the perfect foundation, so you won't have to scrap what you've done.
I'd love to hear your website creation story. What did you do...how did it work? Share you're experience with the Black Belt community...post a comment below.
Disclosure: The links to the Thesis theme are affiliate links, so if you click them and buy the theme, we'll make a small amount of money. I'm sharing this with you, because we want to be upfront with you. I also want you to know that we never recommend a product lightly. Frankly, our reputation and relationship with you is worth far more than any commission we might receive. We use Thesis to run this site, and know first hand how good it is AND how what great support you get from the creator Chris Pearson. And that's why we recommend it to you.