A prospect confided in me...
"Business is down Steve, and we're spending more on advertising then ever before. You've seen our TV ads...are they good?"
I hear this or some variation on it all too often. Then I get a look at the ad (doesn't matter if it's on TV, radio, the Web, magazine, email or Facebook) and the problem is obvious.
There's no clear next step for the prospect (what us marketing geeks refer to as a "call to action").
The ad's got some branding (like a logo), a cute tagline and some pictures that some ad agency creative type thought meant something.
But they forgot the one and only purpose of the ad...to sell something!
Yes, that's right. The One and ONLY purpose of all of your marketing is to make a sale not to...
- Get the word out
- Put your name out there
- Build your brand
- Create awareness
- Build buzz
The last time I checked you can't deposit name recognition, brand awareness or buzz in your bank account.
If you don't tell your prospect clearly and specifically what to do next to hire you, your ad won't be with the paper (or pixels) it's printed on.
Go check all of your ads right now...are you missing any calls to action?
Get 'em fixed pronto.
You're probably wasting $$
Got an ad that's not working as well as it should?
Grab one of my 49-point Marketing Audits. I'll review your ad and give you concrete actionable ideas to improve it.
In fact, I'll go through all of your marketing with you and help you identify the gaps where you could do better.
We'll spend about an hour on the phone and I guarantee you'll walk away with at least 3 actionable ideas to improve your marketing and attract more clients.
Now, here's the crazy part...until Wednesday I'm offering these Marketing Audits for half-off my normal fee...just $123.50. (This is only for subscribers to the E-Letter...go here to subscribe)
At the end of the audit, if you don't feel like you got at least 5-times what you pay in value, I'll hand your money back...no questions asked.
Like the lottery, the only way to lose is not to play.
Call my office at 1-877-316-4448 or click here to schedule your appointment today.