The most common missing answer on your website

And in your emails... ...sales letters


The answer is missing from most every communication with your future clients.

We leave it out when we're not clear in our own minds what that answer should be...

...when we fear that the answer will offend, will drive off (in some cases, that's its purpose).

Yet, without the answer, your future client reads your webpage or sales letter or email, thinks that's nice and moves on.

So answer this question...

"What happens next?"

The real prospects want to know.

It's the path to solution. It's the step towards relief.

When you're not clear about what should happen next, you rob that person...and yourself.


P.S. Finding the answer to "What happens next?" is just one part of the plan you'll build in the next Lead Generation Sprint™ (happening in July). Get on the early notification list now at