The Rising Cost of Free

Over the weekend I was listening to a friend's new podcast. He's certainly someone to follow to and he's built a huge audience and very successful business through the Internet. He's one of the one's who "made it" online.

And he'll be the first to tell you that most any intelligent person could do what he's done.

And that's the problem...

Most anyone COULD do it, so many believe they will do it online.

But there's no such thing as an "online" business.

There's just business.

Two humans exchanging things they value.

The humans aren't "online"...they're down the block, or in the office building at city center or across the pond...but they're not online.

Don't make the mistake of thinking that the Internet is your business...it's a medium...a means of communicating.

And it very well may be a great means for finding and communicating with your best prospects...

But in many cases it is not.

The lure of "free" access to new leads might just distract you from developing real, profitable, scaleable opportunities to attract clients.

Steve