The scariest number in your business...**one** (of anything)
One largest customer...if any ONE client is more than 20% of your revenue...you're just asking to suffer. One day, that client will leave...and you could experience a B.E.E. (Business Ending Event). One supplier (of anything)...if you've got just one source of anything you need to make your operation run...sooner or later they'll screw up but you'll be the one with egg on your face.
One product or service to sell...yes this is scary (think CPA's and tax preparers under Herman Cain's 9-9-9 plan) but it's more foolish. Your clients have more than one need. If you're not giving them "what's next", you're leaving big money on the table.
One key employee, with your business in her head...can hit the door or get hit by a bus. Either way, your business, your income and a portion of your wealth leave with her. Have a backup.
One key system...computers are great, but they break, get viruses, files get deleted...stuff happens. (It's happened to me in the last 12 months...but...heeding my own advice I had a backup...lost less than 24 hours of time...and no data).
THE SCARIEST ONE OF ALL...
ONLY one way to get new clients...
Do you remember the days of broadcast fax? You know, you'd come to work in the morning and there'd be 17 faxes selling something, waiting for you. Businesses...BIG Businesses...were built using broadcast fax.
Then one day the FCC said "Hey, stop doing that!" And those businesses (that had just the one way of making sales) went away.
Ditto for telemarketing (the do-not-call-list), Infomercials (they're back now, but went away in the 80's)...
If you get all of your business from _______________ (fill in the blank...word of mouth, referrals, direct mail, the Interwebs, etc.) you're at risk.
You may not even know it...success "lulls" you to sleep...until the monster is upon you!
The only protection from this MOST HIDEOUS BUSINESS KILLING MONSTER is building an army of client getting robots to protect your business.
Ready to build your army? Now's your chance...the next Clients on Autopilot Monthly Briefing launches tomorrow to subscribers ONLY.
Not a subscriber yet...not to worry...you can still get in, until Midnight (Eastern) tonight.
P.S I credit Dan Kennedy for teaching me this truth first...but I needed to take extra credit in the school of hard knocks before I "got it." My education was EXPENSIVE...you can get yours the easy way. Click here to subscribe.