I spend a lot of time studying and interacting with highly successful entrepreneurs from a variety of industries. If you were to come along with me and meet these "superstars" of business you'd have a hard time figuring out what they have in common. Sure they're all driven to succeed...that's a given. Some are educated. Others are not. They are a mix of men and women from every ethnic background. Most come from modest means, but a few come from money. Some look the part of the "dot-com" ultra-hip entrepreneur...most look like regular guys and gals.
But they all share one behavior that I know is the secret to their success...
They implement FAST!!!
The time between when they have an idea and when they act on it is very short and they're always trying to make it shorter. This is THE one success secret for a very simple reason. My entrepreneur friends make and IMPLEMENT more decisions then their less successful colleagues.
So in a year's time they have implemented 200 ideas, while "normal" business owners might analyze and agonize and only implement 20 ideas. Let's assume that in both groups the hit rate for ideas is the same...say 10%. So normal business owners might have 2 hits during the year, but the entrepreneur will have 20. The entrepreneur is more successful just by virtue of the numbers.
So let me give you a few examples of what I mean by fast implementation from my own recent experience.
• Driving back from South Florida earlier this week I was on the phone with a friend discussing his marketing. We had the idea to host a teleseminar to generate leads for this business. Within 5 minutes of birthing the idea, we chose a date (two weeks out) and a topic.
Today, we'll be reviewing his rough draft of the presentation and approving the postcard that will be mailed to promote it. It's been 34 hours since we decided to do the teleseminar. That's what I mean by speed.
• Last month I attended my CEO mastermind group (I meet with 12 other CEOs for one day a month to discuss opportunities and issues in our businesses...a very valuable exercise that I'll write about in a future article). I presented my opportunity and one of the members gave me the name of someone that could help me with our idea. On the next break (not when I got to the office, not the next day...the next potty break), I was on the phone with our local Economic Development official asking for an introduction to this person. Not only did I get the introduction, but I got a meeting set before the end of the day.
• Last month an entrepreneur friend got an email from the editor of his local business journal publication asking if he'd write an article for the upcoming issue. He responded with a phone call within 60 seconds...the editor said "I've never had anyone respond so quickly before." My friend turned that quick response into a monthly column in the journal which positions him as the expert in his field and is driving leads to him as a result.
Here's the real magic...successful entrepreneurs who implement fast have a HIGHER hit rate than slow implementing business owners. Why? Because opportunity is fleeting. By the time the slow business owner finally does something, he's often missed his chance.
Now for the good news. Fast implementation is a BEHAVIOR you can install in your life. Write down the following on a 3 x 5 index card and carry it with you for the next 21 days (it takes 21 days to create a new habit): "I will implement ideas FAST."
Read it in the morning when you wake up and several times during the day to remind yourself to speed up. When presented with a decision, idea or opportunity, do something about it immediately. Do anything...taking a first small step will start the ball rolling and you will gain momentum with each small step.
Going back to my teleseminar example. We had the idea and immediately said "let's set a date". We gave ourselves two weeks. If we had not set the date for the event right then it would have taken us a month or more to do the teleseminar. We took one very small step, picking a date, and it set the whole thing in motion.
What idea did you get while reading this article? Post a comment to tell us what first small step you're going to take...then go do it. Now!