And don't stop there... Quit doing 96% of what you're doing...today.
End 96% of your relationships.
So you can create space for growth.
Our old friend Vilfredo Pareto figured out that 80% of results come from 20% of inputs. But it goes deeper.
Inside the 20%, the 80/20 principle applies again...
Meaning 4% of your clients deliver 64% of your profits (80% of 80% is 64%...grab a calculator).
4% of the marketing effort delivers 64% of the new clients.
4% of your relationships give you 64% of the joy, fulfillment and satisfaction (personal and professional) in your life.
And on and on.
In working with my clients there are just four areas we focus on.
- The IDEAL Client (who is your 4%)
- The Big Idea that moves your 4%
- Opening doors to opportunity (generating IDEAL Client leads)
- Simple follow-up...until IDEAL Prospects become IDEAL Clients
Unlock those four things and change comes fast.