Dear Business Owner, I write to you today with great sadness. I've come to see that you will never achieve the success that you, frankly, deserve. You've looked at all of the 'new media' and 'social networking' tools as fad. It's not your fault. In the beginning you were right to be skeptical.
As you sit back, continuing to promote your business using the old 'tried and true' methods you've used for years, your business is slowly disappearing from the world.
Your yellow pages ad that worked so well doesn't pull anymore. The 15 second TV spots you've been running for years, aren't working. In a few months new telemarketing rules will render the phone useless as a sales tool. Your print ads look good and make you feel proud, but you silently wonder are they still sending out those magazines...because your phone isn't ringing.
Hey, like I said, it's not your fault. Your customers just decided to spend their time using this new thing called the Internet. They decided that it's better to TiVO their favorite shows...and hit the fast forward button when your commercial comes on...that's not your fault.
Those crazy customers decided to join Facebook and Twitter and spend more time having a virtual party with their friends instead of reading the newspaper with your ad in it.
So you decided to get a Facebook account (I know, you're not sure about Twitter yet, after all, what self respecting business person 'tweets'). You've connected with an old high school flame or two...but you're not sure how to turn that into the millions you've heard you'll make with social media.
You read that every business needs a blog, but damn, you've got enough to do. And who the hell wants to read what you'd write anyway.
So you'll never be successful at social media marketing. And your business is slowly disappearing. I can't find you in Google and my Twitter followers referred me to your competitor. I love his YouTube videos...
But it's just a fad. And you don't have time this week anyway.