You vs. THEM

I used to think marketing meant boasting...touting your strengths...trumpeting your accomplishments. And I hated marketing like that.

It felt wrong.

It wasn't me...it wasn't authentic.

When I did "marketing" it felt, almost...

Manipulative...like a trick.

Not an evil trick, but a trick non-the-less.

Maybe you know the feeling...Like...if you just say these magic words, then WHAMO...stranger turns client.

(And rabbit appears in hat.)

But your marketing isn't about you...it's about THEM.

It's about getting into THEIR WORLD.

THEIR MIND.

THEIR EXPERIENCE.

and lifting THEM up.

Solving THEIR problem.

Improving THEIR very life.

That simple philosophy is the foundation for my approach to attracting buckets more referrals.

Steve